Premium Ghostwriting
Your ideas.
In writing.
Every week.
You have built real expertise and a real business. You know what you want to say to grow it further. What you do not have is the time to sit down and write it — consistently, week after week, in a way that actually attracts the right clients.
That is exactly what I do for you.
Who I write for
Professionals with real expertise and real clients
The people I work with are excellent at what they do. What they are not is consistent online — not because they do not care, but because they are busy actually doing the work.
Fitness & Wellness Coaches
Online coaches and trainers who want to attract premium clients through content that educates and builds trust before the first DM.
B2B Founders & Consultants
Founders and agency owners who need their newsletter and social content working while they are serving clients and running the business.
Healthcare Professionals
Physios, psychologists, dietitians, and specialists who want to educate their audience and attract the right patients without writing about it themselves.
Executives & Senior Professionals
Leaders building a personal brand and a long-term audience — whose insights should not stay locked inside their head because they do not have time to write.
"The professionals who become the obvious choice in their market are not always the most experienced. They are the most consistently visible. Content is how you get there — and you do not have to write it yourself."
— Bianca Van Heerden
Services
What I write for you
Every piece of content is written in your voice — not mine, not a template, not AI output dressed up as you. Your expertise, your client stories, your actual opinions. Organised and delivered on a schedule.
One complete newsletter per week, written in your voice and delivered ready to send. Your subscribers receive your expertise consistently without you having to write a single word.
- Weekly issue written in your voice
- Subject line — 3 options every time
- Structured for replies, not just opens
- One revision round included per issue
- Delivered 48 hours before your send date
Daily posts that build your authority and attract the clients you want to work with. A mix of your expertise, your perspective, and the honest story of what you do and why it works.
- 3–5 posts per week written in your voice
- Content strategy included
- Mix of authority, story, and practical value
- You review and approve before anything goes live
- Weekly brief to keep content current
One complete sales page written to convert. Honest, specific, and built around the four questions every buyer is asking before they decide to spend money — without manipulation or fake urgency.
- Full sales page from headline to CTA
- Built on the 4 Buyer Questions framework
- Two rounds of revisions included
- Delivered within 7 business days
I read your last five newsletters and identify exactly what is holding your open rate and reply rate back. Specific fixes delivered in a PDF report within 48 hours. A good starting point before a retainer.
- Review of your last 5 issues
- Subject line and hook analysis
- PDF report with specific changes — not vague advice
- Delivered within 48 hours
What you get
The full picture
Here is exactly what working together looks like — no surprises, no hidden extras.
01
A short voice questionnaire
Before I write a single word, I spend time understanding exactly how you communicate — your vocabulary, your rhythm, your opinions, what you would never say.
02
One sample piece first
You review one piece before we commit to anything ongoing. We refine it until it sounds like you — and only then do we begin the full engagement.
03
You approve everything
Nothing goes live without your sign-off. This is your business and your voice. I write it. You approve it. You own it completely.
04
Communication via WhatsApp
No video calls required. Updates, briefs, and quick questions happen via WhatsApp. I respond within 24 hours. No ghosting, no radio silence.
The case for it
Why a ghostwriter is the right decision
Ghostwriting is not a shortcut. It is a professional service that has existed for as long as publishing has. Every major thought leader, executive, and expert you read online has had help putting their ideas into words. Here is why it works.
1
Consistency compounds in ways sporadic posting never does
Your competitors post when they find time — which means every few weeks, with long gaps. A ghostwriter means you show up every single week. Over 12 months, the trust and authority that builds is not linear. It compounds.
2
Your highest-value hours go back into your business
The hours you would have spent staring at a blank document, drafting something that does not quite sound right, or just not posting at all — those hours go back into client work, business development, and the things only you can do.
3
It sounds like you — because it is built from you
I do not write generic content and put your name on it. I capture the way you think, the words you use, the opinions you hold, the stories that are specific to your practice. Clients and colleagues who know you read it and think: that is exactly how she talks.
4
Consistent content attracts inbound. Inbound converts better
Someone who finds you through your content and reads it for weeks before reaching out already trusts you before they have spoken to you. That is a completely different sales conversation to cold outreach. Content does the pre-selling for you.
5
The ideas stay yours. Always.
Everything I write comes from your knowledge, your experience, and your opinions. I am the system that gets your thinking out of your head and in front of the people who need it. The expertise is entirely yours.
The process
How we work together
No long onboarding. No unnecessary calls. A simple process that respects your time from the start.
1
You send a message
Email me a short note about your business, what you need, and who you are trying to reach. I reply within 48 hours with a few clarifying questions.
2
I send a voice questionnaire
A short written questionnaire to understand your voice, your audience, your goals, and the things you would never say. You fill it in at your own pace. No call required.
3
I write one sample piece
I deliver one complete piece for you to review. You give feedback. We refine until it sounds exactly like you. No commitment until you are completely satisfied with the voice capture.
4
We agree on scope and begin
Once the voice is right, we agree on exactly what I will deliver, at what frequency, and on what timeline. I deliver on schedule. You review, approve, and post.
Honest about fit
This is not for everyone
I work best with a specific kind of client. Being direct about this saves time for both of us.
This is not a good fit if you are looking for:
- Guaranteed follower numbers or income outcomes — I do not make promises I cannot control
- Generic AI-generated content posted under your name
- Someone to tell you what your brand stands for — that has to come from you
- A quick fix or a one-month experiment — content builds trust over time, not overnight
- The cheapest option available — quality writing is an investment, not a commodity
If you have built something real, you know what you want to say, and you want someone reliable to help you say it consistently — we are probably a good fit.
Get in touch
Let's talk about working together
Send me an email. Tell me what you do, who you are trying to reach, and what you need help with. I reply within 48 hours. No obligation. No sales pressure. Just a straightforward conversation about whether this makes sense.
biancavanheerden@icloud.com →
I reply within 48 hours.
No video calls required. No obligation. No pressure.